Print advertising is the term used for any type of advertising on physical paper. Newspaper or magazine ads, brochures, flyers, newsletters, postcards, and booklets are all considered print advertising. Even business cards, promotional folders, and any other imprinted business literature are advertising material because all contain company information and are distributed to clients.
Brochures are one of the most common and affordable ways of advertising. Their purpose is to inform your customers about the products and services you offer. They are also a great way to emphasize the fact that you offer better solutions than you competitors.
At star47design, we work with you to create the most effective brochure through necessary creative meetings and conceptualizing to cost efficient production, which is always key to great design. A painless and quick work partnership leaves you feeling happy with positive business results and informative design.
An identity is a businesses visual manifestation of their brand. Corporate visual identity plays a significant role in the way an organization presents itself both internally and externally. A visual id should always express the values and ambitions of an organization, its business and its characteristics. A logo, being the most common aspect of a companies brand, is designed craftly and with strict guidelines based on shapes, colors, fonts and most importantly a client's preferences and goals in mind. The logo has to pop and be tops in its competitive market.
At star47design, we believe there are a few key aspects that make up a effective and well designed logo:
Branding; Established foremost by a logo that transcends time and translates across every required medium.
Association; Consumers need to identify with the product and/or service on either a conscious or subconscious level.
Realization; Bringing a clients vision of the company through a well designed logo.
A logo is a lot like a name tag, everyone needs one so they dont get lost in the shuffle of businesses life span and stand out above all others.
Direct Mail is the delivery of advertising material to recipients of postal mail. It includes advertising circulars, catalogs, gift cards, CD's, credit card offers and apps, and other commercial merchandising materials that are developed for both homes and business. It may be addressed to pre-selected individuals or unaddressed and delivered demographically based on ages, neighborhoods, etc. star47design takes pride designing effective DM material. We design everything from clear show through bag packages for maximum impact, postcards/flyers, envelope, and mailers of all sizes, to cool dimensional mailers.
Entrepreneurs need to know the importance of good tags and swing tickets for their products. Not anymore just a piece of paper attached to the product, tags and swing tickets have evolved to playing the role of introducing the product to buyers. A good hand tag or a good swing ticket serves a vital role as it provides information of brand name, manufacturer details, product maintenance guidelines and image. Detailed tags and swing tickets with vital information can push passers by to buying the product.
You see them everywhere, right? That could be you business up there among all the shiny yet sophisticatedly dim lit lights, high traffic areas such as sides of buildings or a busy intersection. Billboard present large ads to everyone who looks. They naturally command high-density consumer exposure and are customizable through extensions and embellishments. At star47design, we believe that posters are the best for demographic targeting, especially for a small business bringing in higher ROI.
Multi-page, various sized, the beating heart of the business.
Through annual reports/catalogs you advertise your brand and showcase your business. Catalogs showcase all the products and /or services your business offers in great detail, highlighting essential not to miss items and key points relevant to your consumer. Annual Reports serve as a tool to educate and inform potential and current investors about who, what, where, when and how you are. They help explain the objectives of the company, report on performance during a review period, outline strategy, future direction, and provide legal and regulatory responsibilities. All neatly designed to explain everything with the utmost easy and clarity.
A media kit is a pre-packaged set of promotional materials of a person, company, an organization distributed to members of the media, potential clients, vendors, or investors. Cohesive design and impeccable copywriting are needed to accompany a properly put together media kit along with the following items:
Background Information of the company or individual
Fact Sheet listing specific features, statistic, or benefits
Biographies of key executives, individual, artist, etc
Past Press Coverage, Recognition, or Awards
Identity Guidelines that include allowed colors, logos, products or image for commercial distribution
Press Release containing current news updates
Media contact info (your or our P.R. People)
Business cards
Add some sort of visual media, all designed and prepackaged in a cool folder, box set, binder or anything that creatively and effectively showcases your company and your professional media kit is complete.